Local search marketing is a form of local SEO designed to optimize your local business’s online presence and improve or maintain your local search ranking.
As you can see in this image, when customers search for your products and services in your location, what’s called the “local pack” shows up on their mobile device, tablet or desktop computer.
Those few results that show in the first page of the local pack largely determine which business customers will choose.
That’s why local search marketing is so important. It improves your online presence and boosts your local ranking, helping your business show up in that local pack so that customers find and choose your business.
Businesses with a brick and mortar presence can benefit from local search marketing as it helps customers find you locally.
Local search is also important for businesses targeting a specific service area or radius as you can set your information in Google to target a specific radius while hiding your home address, if applicable.
Review marketing is a form of online reputation management in which your business works to get new positive reviews while managing neutral and negative reviews.
Most websites that allow customers to review your business operate on a five-star rating scale. This means that customers can typically give you a rating from 0-5 stars.
Because star rating is the most important part of an online review for most consumers, businesses should work to obtain or maintain a five-star rating, but it’s a lot of hard work.
Review marketing and online reputation management are important for a few things:
All businesses need review marketing. Whether you’re a restaurant, roofing contractor, retail store, eCommerce business or anything in between. Everyone wants to read reviews of your business, product or services.
Some review platforms filter certain reviews that don’t meet their criteria for one reason or another.
Often, there’s nothing you can do about these filtered reviews besides contacting the website’s support team. You can, however work to consistently get new positive reviews on the platform so that when one of your good reviews is filtered, it doesn’t seem like such a huge hit to your business’s online reputation.
Sometimes you’ll get a negative or fake review and want it taken down. Let’s start with negative reviews.
You probably can’t (and shouldn’t) get your negative reviews taken down. Negative reviews can be bad for your online reputation, but you can use those bad reviews as a good opportunity.
Paid advertising is the act of paying for the placement of your business’s ads in search results, on social media or on other websites.
We break paid advertising into three categories: creating demand, meeting demand and retargeting ads.
Ads that meet demand target local consumers who are looking for similar businesses, products or services. The types of ads that fall into this category are Google and Bing search ads.
Paid ads that create demand target people where they spend most of their time: social media. The types of ads that fall into this category are Facebook and Instagram ads.
Retargeting ads are ads that target consumers who have already expressed interest in your business. They’ve visited your website or given you their email address. Retargeting ads can show in search results, on social media or on other websites.
Ads can also be broken into categories based on how you pay for them.
Paid advertising is great for a wide range of local businesses.
Social media marketing is using social media platforms such as Facebook, Instagram, LinkedIn and Twitter to reach more of your target market.
Please contact your local digital marketing consultant to schedule an in-person meeting or send us an email to sign up for our digital marketing services!
We have several different plans that we can combine to help your business reach more customers online. All plans are affordable and contract free. See all of our digital marketing services for more information on each service and its pricing.
Digital marketing is using the Internet to improve sales and bring in more customers. Digital marketing encompasses many strategies, such as local search marketing, review marketing and online reputation management, paid advertising, social media and much more to build an online presence that makes it easy for customers to find, engage with and choose your business.
SEO stands for “search engine optimization” and it means improving your business’s website or microsite in a way that helps search engines like Google understand what your business is, where you’re located and much more.
Local SEO is a great way to help improve your online presence and your local search ranking so that customers find your business when they are searching for similar products and services.
Learn more about SEO and Local SEO.
A landing page is a web page that is usually separate from your website and is designed to be where consumers land after they click on your ad.
Good landing pages match the messaging in your ad and make it easy for your audience to take an action such as calling you, downloading coupon, getting directions to your business or filling out a form.
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